As Lead Brand Designer for A Christmas Carol, the second ticketed drone light show produced by the creative team, I was responsible for crafting a rich and immersive visual identity that brought Dickens' timeless tale to life in the skies. The show captivated tens of thousands of people across the UK, combining cutting-edge technology with classic storytelling to create a truly unforgettable experience.

Drawing inspiration from the mood, texture, and spirit of the original story, I developed a darkly festive and atmospheric brand world, designed to evoke the contrast between Victorian gloom and magical transformation. From initial concept through to delivery, I worked closely with creative, production, and marketing teams, ensuring a cohesive and emotionally resonant experience at every touchpoint.

Being a part of all visual assets across the campaign, I led the design of promotional content, social media visuals, and on-site signage, helping to deliver a seamless, story-driven journey from first click to final show.