This project for Bath Rugby centred on creating a cohesive suite of hospitality marketing materials – including a template design for each of the club’s hospitality box offerings, as well as an overarching brochure to present the full range of experiences available.

The brief was to deliver a professional, versatile set of designs that could be easily adapted across multiple packages while maintaining a premium, consistent look and feel aligned with Bath Rugby’s brand. The goal was to attract potential clients, communicate the value of each offering, and reflect the high-quality matchday experience associated with the club.

I approached the project with a focus on clarity, flexibility, and brand cohesion. Each template was designed with a modular structure, allowing Bath Rugby’s team to update details quickly while ensuring the visual identity remained strong and recognisable. The overarching brochure acted as a unifying piece – tying together the different hospitality options into a compelling narrative that emphasised exclusivity, comfort, and the thrill of matchday.

By balancing elegant typography, considered imagery, and a refined layout system, the final designs presented Bath Rugby’s hospitality packages as premium, desirable experiences – creating a suite of marketing materials that were both functional for the club and persuasive for prospective clients.