Rebranding the globally touring drone light show company played a pivotal role in propelling its evolution as it expanded into new markets and broadened its audience reach. With the company embarking on ambitious growth - strengthening B2B partnerships while simultaneously launching a direct-to-consumer (B2C) venture - a cohesive, elevated brand identity became essential to connect with diverse stakeholders across multiple channels.

The transformation included a comprehensive overhaul of the visual identity, ensuring consistency and impact across every touchpoint. This involved a dynamic new logo system, a refreshed colour palette, and typography that reflected the company's cutting-edge technology and artistic flair. These visual changes were brought to life through a fully redesigned website, an engaging and on-brand newsletter, and scalable creative asset packs tailored for internal teams, enabling smoother operations.

The rebrand delivered measurable results. With the refined brand story and visuals driving deeper emotional engagement and trust, the company saw a dramatic increase in B2B client interactions, helping secure high-profile collaborations and repeat partnerships. On the consumer side, the elevated brand experience fuelled hundreds of thousands of ticket sales for live shows, expanding the fan base globally.