As Lead Brand Designer for Evolution, the first production in a groundbreaking series of drone light shows, I was tasked with developing a bold, future-facing visual identity that embodied the show’s core theme of transformation. This high-concept spectacle blended storytelling, technology, and music to chart the journey of life on Earth, from the origins of the universe to the arrival of humans.

To reflect the show’s epic scale and visionary message, I crafted a striking and adaptable brand system that captured a sense of awe, energy, and innovation. The identity was designed to feel expansive and immersive, resonating with diverse audiences and positioning Evolution as a must-see cultural event.

Working closely with creative, production, marketing, and event teams, I led the core design pack so partners had a library of assets to use at their discretion. From advertising and social content to ticketing platforms and large-scale environmental graphics, every element was developed to ensure a cohesive, high-impact launch, delivering a seamless experience from first impression to the live show.