Grant Museum of Zoology

brand identity \ wayfinding

A new brand identity has been developed for the museum, distinctive yet still connected to its parent university. This allows the museum to stand alone while retaining institutional ties. The dynamic logo system features interchangeable patterns representing the museum’s core departments, celebrating the diversity of its collections.

Wayfinding has been designed with sustainability at its heart, using reverse graffiti - a method that cleans patterns into pavement rather than applying materials. This leaves no permanent trace, fades naturally, and aligns with the museum’s eco-conscious values.

To relaunch the museum and reintroduce it to the public, a set of advertising assets has been created. These include an animated asset that brings the brand to life through a light projection installation that casts the new identity onto the museum’s exterior, creating a striking and temporary landmark.

Text describing the Grant Museum of Zoology, emphasizing its historical significance and collection related to animal kingdom education.

Text-based mission statement and values of the Grant Museum of Zoology with bold keywords 'EDUCATE', 'MOTIVATE', 'INSPIRE', 'CURIOSITY' on the right side, and a wavy animal print pattern on the left.

Graphic showing various black and white animal and nature-inspired patterns, labeled 'Patterns' at the top, with small circular pattern samples below.

Various black and white animal-themed logos with the text 'Grant Museum of Zoology', showcasing diverse patterns and designs.

Image of a color palette chart with four circles of different sizes and colors. The largest circle is a light beige with the hex code #d5d2c5. The second largest is a medium olive green with the hex code #929297e. The third is a dark navy with the he

A collection of 25 circular logos with various abstract and tribal patterns arranged in five rows and five columns, titled 'DYNAMIC LOGOS.'

A typography style guide showing sample fonts for headings and body text, including uppercase, lowercase, and special characters, with a decorative patterned border on the left side.

Animal skeleton, likely a crocodile or alligator head, and ribcage on black background, with overlay text reading "Grant Museum of Zoology".

A set of six rectangular patterned strips and six circular pattern samples, featuring designs inspired by animal prints, natural textures, and abstract shapes, arranged in a row on a dark background.

Turnstiles at a train station with patterned privacy screens in green and navy blue, and an automated ticket gate in the center.

A bicycle is locked to a railing on a city sidewalk with people walking in the background.

Night view of the Grant Museum of Zoology building with light projection of black and white abstract patterns on its facade.

Black and white tote bags with zoo-themed logos from the Grant Museum of Zoology, featuring stylized animal skulls and striped patterns.

Elevator door open in a building with a wall sign displaying the number 3 and a decorative circular design, next to a panel indicating the next level.

Concept to Creation

A collage design concept board featuring various elements related to zoo and museum design, including images of animal skeletons, color palettes, paint swatches, signage, and annotations on inspiration, motivation, and branding ideas.