As the creative lead for Loughborough Sport, I was responsible for driving the visual direction across a diverse portfolio of over 60 sports teams. My role involved the end-to-end design and delivery of content that not only reflected the prestige of the programme but also actively elevated its presence both online and offline.

From dynamic match-day graphics and high-impact digital campaigns to engaging animations and branded print materials, I ensured consistency in visual identity across all channels. This strategic, multi-platform approach contributed to a significant 24% increase in digital followers over just four months, surpassing all previous goals.

I also spearheaded a behind-the-scenes editorial magazine series, combining storytelling and design to bring the personalities and culture of Loughborough Sport to life. Managing a creative team of videographers, content creators, and social media assistants, I maintained quality and brand coherence while delivering projects to tight deadlines. Produced in both print and digital publications, this magazine became part of a series of information booklets and event programmes, designed to enhance the fan experience and strengthen communications.