Nines Album Launch

creative strategy \ show design

As Art Director for show design, we collaborated with EGA-Distro to help UK rap artist Nines launch his latest album in a way that broke new ground - through a first-of-its-kind drone show staged above the London Docklands.

The nighttime event featured animated aerial sequences of Nines’ signature mascot, Crop Cat, brought to life in the sky through cutting-edge drone choreography. The spectacle built to a dramatic crescendo with a mid-air reveal of the album’s release date, creating a moment of real-world excitement amplified by digital reach.

Designed for both live impact and social virality, the event was filmed and edited into a social-first campaign video released the same night, generating millions of impressions across Nines’ online platforms and making headlines across the UK music scene.

A hand with bracelets and rings reaches down to adjust a green quadcopter drone on a textured dark surface.
A person wearing a large green dog mascot costume with a black cap, portraying a cartoonish dog character, inside a vehicle at night with city lights in the background.
Person in white jacket holding drone on a rooftop, with an array of small security cameras installed on the surface.
Colorful drone light display spelling 'AMIGOS' in the night sky over a city skyline with illuminated buildings.
A nighttime city skyline with illuminated buildings and water reflection, featuring a large green drone display in the sky that reads, 'QUIT WHILE YOU'RE AHEAD'.
Sequence of images showing a drone creating smoke shapes in the sky, forming the word 'NINES,' a cat's face, and a message 'QUIT WHILE YOU'RE AHEAD' in lights.