For the launch of Smash Padel’s new location, Cardiff, we worked to create a suite of large-format out-of-home assets alongside a printed introductory leaflet to build awareness and excitement in the surrounding area. The oversized posters and banners were designed with bold typography, high-contrast colours and dynamic layouts to ensure strong visibility from a distance while staying true to the brand’s premium yet welcoming aesthetic.

To complement this, the leaflet provided a more detailed introduction to the new club, outlining the facilities, coaching opportunities and membership options in a clear and engaging way. Together, these assets worked to announce the opening, attract both experienced padel players and newcomers, and position Smash Padel as a vibrant community hub from day one.