What’s Hot?

brand identity \ digital design \ newsletter

An updated brand identity and refreshed newsletter design were created for What’s Hot, the trend and insight publication from multi-award-winning agency the7stars. The aim was to keep the newsletter visually engaging and strategically relevant, while aligning it with the agency’s bold, independent brand voice.

Maintaining a strong connection to the7stars’ core identity, the newsletter was also given its own standalone design features; striking layouts, refined typography, and improved hierarchy, to help it stand out as a distinct thought leadership piece. These updates not only enhanced readability and visual appeal but also strengthened the newsletter’s authority within the media and marketing sectors.

As a result, What’s Hot has continued to grow in reach and reputation, now landing in the inboxes of thousands of recipients across hundreds of leading companies, and reinforcing the7stars’ position as a forward-thinking voice in the industry.

Bright orange background with logos for 'what's HOT' and 'the7stars' in the foreground.
Four different landscape images with a circular logo in the foreground that reads 'what's HOT'. The first image shows a desert with orange sand, the second depicts a starry night sky, the third features mountain clouds at sunset, and the fourth displ
Screenshot of an email newsletter from February 2021 featuring articles about navigating the metaverse and Apple iOS updates, with images of animated characters and a smartphone on a wooden surface.
March 2021 What's Hot by TSM logo on an orange background.
A document discussing Google's updated privacy approach, including icons of shields with a user, a lock, and privacy indicators at the top.
Three young people walking out of a building, two men and one woman, dressed casually. The woman has curly hair and is wearing a white tank top and dark pants. The man on the left is wearing a green jacket and carrying a backpack, while the man on th

Concept to Creation

A collection of hand-drawn typography and design ideas for the phrase 'What's Hot?' with notes on font styles, colors, and design elements.
A collection of black flame icons in various styles and sizes.
Various sketches and handwritten designs of the phrase "What's Hot?" in different styles, including with flames, flames with gradient, and outlined text.